Marketing, communications and PR podcasts that you need to listen to right now
Podcasts have had a moment for a little while now, and their popularity has only increased with the sheer amount of working from home many people have been doing recently (Microsoft Teams meetings in slippers and PJ pants, anyone?). From the wide range of topics, super knowledgeable hosts, and stories and facts you wouldn’t have the time or patience to find out on your own, it’s no wonder they’ve taken over. There’s honestly nothing better than hearing about Princess Diana’s death in a five-part series while you’re cooking dinner, or learning about your attachment style while you’re walking the dog.
While I love a good trashy true crime as much as the next person, podcasts are also a really great opportunity to upskill and build expertise when it comes to all things work and career, without having to pay a cent! We’ve rounded up five of the best podcasts to do with marketing, communications and PR that provide super relevant and practical knowledge and advice from experts in the field. Get that activewear on, earphones in and hit that play button STAT.
Socialette: Bite-Sized Online Marketing Podcast
Steph Taylor is a super successful digital product launch strategist who loves a peachy tone and helps brands launch onto the digital market. Her podcast Socialette features short and snappy episodes answering common questions about social media marketing and marketing strategies. The podcast is aimed at brands, but Steph has a wealth of knowledge when it comes to content creation, audience growth and digital marketing that is relevant for anyone getting started in their Marketing career.
The Bossy. Type podcast is the brainchild of Alyce Greer, head honcho at Bossy. Copywriting, a bold and brave copywriting agency. The Bossy. brand is all about being unapologetically unique, and this really shines through in the knowledge and advice featured in each episode. The Bossy. Type podcast is a sometimes unconventional how-to guide on how to build a personal brand or business through the power of copywriting, including episodes on common copywriting mistakes, how to create a unique tone of voice and writing (dreaded) pitch emails. Plus, she loves a spicy marg 🍸.
With only 5-star reviews on Apple Podcasts, The PR Pod sets the bar high as an engaging and practical podcast for people in all stages of their PR career. Podcast post Brooke Burns chats with industry professionals and PR specialists to give the low down and a massive amount of hot tips on all things PR in Australia, from what to expect from working in a PR agency through to excelling at event management. This podcast contains *so* many helpful tips just waiting to be listened to.
Don’t let the name fool you – Brandfetti is a no fluff, real talk only podcast all about helping listeners craft a standout brand through clever content marketing and strategic planning. Created by Anita Siek, founder and director of Wordfetti (a copywriting and communications house), this is a must-listen podcast if you want insider tips about marketing, communications and copywriting that will result in proven success, time and time again.
PR expert, Odette Barry, shares conversations with her favourite publicists, journalists, editors, presenters and producers about the often misunderstood industry of PR. This is a must-listen whether you’re a small business owner learning how to DIY your PR, an aspiring publicist aiming to achieve new skills and understand the media landscape, or a publicist looking to strengthen your knowledge. Hack Your Own PR allows its listeners to hear directly from the journalists, news anchors, publicists and producers who live and breathe storytelling.
Sanam Goodman